March 28, 2018
U.S. audiences are increasingly consuming subscription streaming content over linear offerings, with Netflix dominating the top 10 digital originals chart for the week ended March 24 with no fewer than eight titles, according to Parrot Analytics’ Demand Expressions data.
Marvel’s “Jessica Jones” was the top digital original show for the third consecutive week, with 17% more demand than “Stranger Things,” which remains No. 2.
“Daredevil” moved up a notch to No. 3, bumping “Star Trek: Discovery” to No. 5.
New to the chart is Netflix’s “On My Block,” which debuted on March 16. This coming-of-age series, which bowed at No. 9 on the digital originals chart, looks at four streetwise teens whose lifelong friendships are tested as they begin high school in a rough inner-city Los Angeles neighborhood.
Another Netflix original, “Santa Clarita Diet,” entered the top 10 at No. 8 as excitement built over the March 23 launch of its second season.
Amazon’s “Sneaky Pete” fell to No. 10 from No. 5 the prior week. The series has 17% less demand than “13 Reasons Why,” which moved back up to No. 7 from No. 9 the previous week.
No digital original series was popular enough to make it onto the top 10 overall TV series chart, Parrot Analytics data shows.
With new episodes from the second half of season eight of “The Walking Dead,” the AMC zombie series returned to No. 1 on the overall TV series chart, knocking “Spongebob Squarepants” to No. 2.
“Rick and Morty” shot back up to No. 3 from No. 6 the prior week as word of negotiations for the series’ renewal went viral. The adult animation series saw its demand spike by 20% over the previous week.
Lastly, demand for ABC’s “American Idol” (No. 4, up from No. 5) is slightly higher than NBC’s “The Voice” (No. 6, up from No. 8).
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States. Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.