October 23, 2019
Netflix officially disclosed streaming data for original movie El Camino: A Breaking Bad Movie, which launched Oct. 11.
The title, featuring Aaron Paul as meth-cooking Jesse Pinkman, who escaped in a 1978 Chevy El Camino at the conclusion of the “Breaking Bad” TV series, was watched by 25,753,392 million households in its first seven days, according to Netflix.
The service reported 6.5 million homes streamed the movie in the first three days, which is less than the 8.2 million Nielsen reported earlier this week.
The data suggests continued strong appeal for the “Breaking Bad” brand on par with Kevin Costner’s The Highwaymen.
The Adam Sandler/Jennifer Aniston original comedy Murder Mystery set an all-time weekend Netflix streaming record with 30.87 million views. Another 20 million streamed The Christmas Chronicles, starring Kurt Russell as Santa Claus.
Netflix traditionally doesn’t disclosed viewership data for original programming, citing a lack of advertisers to satisfy.