August 2, 2022
A new book by industry veteran Mitch Lowe, Watch and Learn: How I Turned Hollywood Upside Down with Netflix, Redbox, and MoviePass — Lessons in Disruption will be published Sept. 6 by Hachette Go, part of France’s Hachette Livre, the third-largest trade and educational publisher in the world.
“This is the inside story of how I and other entertainment industry disruptors shaped a world where you can watch whatever series or movie, wherever and whenever, you want,” Lowe said in an email to Media Play News.
The book features a forward by Marc Randolph, a co-founder of Netflix.
Lowe was a founding executive at Netflix, where he served as VP of business development and strategic alliances from 1998 to 2003. In 2003 he joined the investment group at McDonald’s to co-lead, first as COO and then as president, the management team at Redbox, the DVD vending machine rental service that under his leadership grew to 35,000 kiosks across the U.S.
In 2016, Lowe became CEO of MoviePass, a movie theater subscription service that acquired three million subscribers in eight months.
Lowe has since been on the speaker circuit, and has presented to audiences as large as 7,000 around the world. In 2019 he made BigSpeak’s list of the top five most-booked speakers.
Prior to Netflix, Lowe ran the Video Droid video rental store in California’s Bay Area and was the elected head of the Video Software Dealers Association (VSDA), the video retail trade group that has since morphed into OTT.X, the streaming trade association.