January 7, 2021
Netflix is raising the price for subscribers in the United Kingdom, with the monthly fee for its most-popular standard plan increasing to £9.99 ($13.59) from £8.99 ($12.23). The premium plan fee increases to £13.99 ($19.03) from £11.99 ($16.31). The basic £5.99 ($8.15) plan fee remains unchanged.
The U.K. market was Netflix’s second international launch (2012) after entering the Canadian market in 2010. The U.K. is the SVOD pioneer’s largest foreign market with more than 16 million subscribers. It’s also a hotbed for original content with the streamer spending big on local production facilities and personnel.
“This year we’re spending over $1 billion in the U.K. on new, locally-made films, series and documentaries, helping to create thousands of jobs and showcasing British storytelling at its best — with everything from “The Crown” to “Sex Education” and “Top Boy,” plus many, many more,” Netflix said in a media statement. “Our price change reflects the significant investments we’ve made in new TV shows and films, as well as improvements to our product.”
The price hike comes as Britons face a new mandatory lockdown following surges in COVID-19 infections. Nick Baker with, a telecommunications aggregator, told the BBC the increased fees come a terrible time.
“Netflix has been a lifeline for many people during lockdown, so this price rise is an unwanted extra expense for households feeling the financial pressure,” Baker said. “It’s unfortunate timing that this price hike coincides with another national lockdown, when all of us will be streaming more television and films than ever.”