Netflix Raises North American Monthly Subscription Fees

Netflix quietly raised its North American (including Canada) subscription fees $1-$2, depending on the plan, effective immediately for new subscribers, and rolled in over the coming weeks for existing subs. It was the streamer’s first price hike in the region since October 2020.

The standard U.S. subscription now costs $15.49 per month, up from $13.99, affording users two simultaneous streams. The basic plan increased $1 to $9.99 for one user. The premium plan, which enables four concurrent streams, now costs $19.99 monthly. In Canada, the standard plan went from C$16.49 to C$14.99.

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“We’re updating our prices so that we can continue to offer a wide variety of quality entertainment options,” a Netflix said in a statement. “As always, we offer a range of plans so members can pick a price that works for their budget. We understand people have more entertainment choices than ever and we’re committed to delivering an even better experience for our members.”

Wall Street approved the move, sending Netflix shares up more than 3.5% in late trading Jan. 14. The streamer reports fourth-quarter financial results Jan. 20, with an estimated 8.4 million net gain in subscribers to 221 million worldwide.

One thought on “Netflix Raises North American Monthly Subscription Fees”

  1. Interesting given that HBO Max just put their service on sale for as low as $8/month now. Netflix is making themselves less competitive at a time when there are more great alternatives (including some great free ones) than ever before.

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