April 1, 2018
Netflix has partnered with Vodafone to help the British telecom launch its first subscription streaming video service in Australia.
Dubbed Vodafone TV, the service bows June 30 and features 12 months of pre-paid access to Netflix. The Android TV-powered platform enables subscribers online access for an additional $5 (Australian) per month over 24-months.
“The pre-paid 12-month subscription can be applied to new and existing Netflix accounts … for our [telecom] customers,” GM Matthew Lobb said in a statement.
Ben McIntosh, consumer business unit director, said the agreement with Netflix helps jumpstart Vodafone’s broadband business down under.
Vodafone TV has access to apps and games through Google Play. Other features include 4K compatible HD resolution, Google voice-search, free-to-air TV tuner and dual-band Wi-Fi.
“We’re not going to maintain the status quo by buying up content rights and building walls around it,” he said. “We don’t think it’s fair that Australians are being locked out of access to content they want to watch. Australians want fast and reliable broadband, with the freedom to watch the content they love when they want.”