Netflix Partners With Online Retailer Zavvi for ‘Squid Game’ Merchandise

Netflix’s new South Korean series “Squid Game” has become a global hit for the streamer, according to co-CEO/CCO Ted Sarandos. Now the SVOD pioneer has licensed some merchandise rights to the show to U.K. online retail site Zavvi.

The platform is launching a limited-edition “Squid Game” clothing collection inspired by the cinematography in the series and includes T-shirts, sweatshirts, canvas high-top trainers and a selection of homeware.

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The merchandise is emblazoned with the distinctive iconography from throughout the series, representing all six childhood-themed games individually and through bright stills. The range also features ‘456’ in its designs, a nod to the 456 participants in the games.

The South Korean thriller, which could become Netflix’s biggest show yet, follows the story of a group of desperate and cash-strapped people, all competing in a bloodthirsty survival game.

The series underscores Netflix’s growing popularity in South Korea. The platform reportedly has more than 5 million subscribers in the region, up from 3 million subs a year ago. The streamer generated $68 million in revenue in August, up 78% from a year ago, according to tracking firm WideApp.

Success of “Squid Game” has also prompted one Korean broadband supplier to demand Netflix pay more subscriber bandwidth usage.

Zavvi also sells DVD, Blu-ray Disc and 4K UHD Blu-ray movies covering a variety of studio releases.

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