July 18, 2018
In a first for Netflix, the SVOD pioneer is joining SiriusXM to create a satellite radio-based comedy channel, dubbed “Netflix is a Joke Radio,” launching in early 2019.
The channel would be used largely as a marketing tool for Netflix’s expanding list of stand-up comedies – including this year’s “Chris Rock: Tamborine,” according to The Wall Street Journal, which first reported the move.
Netflix has a long history producing original stand-up specials, including most-recently with Amy Schumer and Dave Chappelle. It also streams original comedy-themed shows with Michelle Wolf, Norm Macdonald, Joel McHale and David Letterman. Previous original comedy shows featured Aziz Ansari and Chelsea Handler.
“We look forward to creating one-of-a-kind exclusive original comedy programming with existing and new Netflix talent,” Scott Greenstein, chief content officer at SiriusXM, said in a statement.