May 9, 2022
Netflix’s international charm offensive continues. The subscription streaming video behemoth has opened an Italian office in Rome, with plans to up local content production.
The move comes after the service reported a net loss of 200,000 subscribers globally in the first quarter, ended March 31. The streamer lost 300,000 subs across Europe, the Middle East and Africa. That prompted co-CEO Reed Hastings to board the company jet and personally welcome the Italian press.
“Today we celebrate our new Italian home, our growing business in Italy, the creative community we are so honored to be part of, and all of the fantastic Italian stories on our upcoming slate,” Hasting told the Italian media. “The breadth and variety of our Italian slate perfectly represents our ambitions — new series, films, documentaries and unscripted shows from Italy’s most prestigious creatives and exciting new voices. Stories that are Made in Italy and watched by the world.”
Hastings explained his longtime Italian connection began 15 years ago when he moved his family there for 12 months while he ran Netflix’s by-mail DVD rental business.
“I was so amazed to come visit here,” Hastings said. “At the end of that year we had so many great memories.”
Netflix original Italian content includes a pending series based on the classic novel Il Gattopardo; holiday series I Hate Christmas, an unnamed animated series, and a show about the biggest lottery scam in Italian history.
Netflix original Italian movies include Robbing Mussolini, the revenge film My Name is Vendetta, and romantic comedies Love & Gelato and Under the Amalfi Sun. Other content includes documentary series “Wanna” from Fremantle, race-walking doc “Running for the Truth: Alex Schwazer,” and reality series “Summer Job.”
Current Netflix Italian series include “Lidia Poet,” “Brigands,” “The Lying Life of Adults,” “Tutto Chiede Salvezza,” “Framed! A Sicilian Murder Mystery,” “SKAM Italia” and “Di4ries,” among others.