February 4, 2019
Netflix often says major televised events such as the Olympics and soccer World Cup negatively impact streaming viewership. On Super Bowl Sunday (Feb. 3), the SVOD pioneer confirmed that nationwide viewership on the platform was down 32% compared to a normal Sunday.
“So apparently this Super Bowl thing is kind of big deal,” Netflix tweeted.
Resolute in a programming strategy that eschews live sports, Netflix spent the afternoon poking fun at the Super Bowl while also using the largest one-day televised event of the year to market “Our Planet,” the upcoming original documentary on natural habitats narrated by David Attenborough. All episodes will be released on April 5.
Amazon Prime Video and Hulu bowed trailers for original dramas “Hanna” and the third season of Emmy-winning “The Handmaid’s Tale,” respectively.
“Someone actually scored a touchdown!?!?!” Netflix tweeted after New England Patriots rookie running back Sony Michel scored the game’s only touchdown, breaking a 3-3 tie in the fourth quarter.
The Patriots beat the Los Angeles Rams 13-3 for their sixth Super Bowl win.
While Patriots wide receiver Julian Edelman was named Super Bowl LIII MVP for a game-high 10 catches for 141 yards, Netflix quickly tweeted a picture of a cute fury creature from “Our Planet,” wading through the snow.
“I think we can all agree this the night’s real MVP?” wrote the service.
“Excuse me, I just watched a three-hour football game to see a trailer I didn’t get,” tweeted one viewer.
“You disappointed us,” tweeted another.
Still another tweeted: “The real MVP could have been a trailer for The Irishman.”
The tweet was in reference to the highly anticipated Netflix original mobster movie starring Goodfellas alumni Robert De Niro, Joe Pesci, Al Pacino, Harvey Keitel and Bobby Cannavale, among others.
The 2019 movie is directed by Martin Scorsese with a reported $140 million — $200 million budget — the highest ever for Netflix.