Netflix is hitting the road this summer to help market its kids and family movies and TV shows to consumers. The streamer June 30 announced it is bringing new films and series each week to subscribers’ kids through the summer.
To help get out the word on its “summer guide,” Netflix is driving a branded “activity truck” cross country featuring content character meet and greets, giveaways, and photo opportunities.
Activity truck stops include Los Angeles (July 9), San Diego (July 10). Long Beach, Calif., (July 12), Chicago (July 16), Minneapolis (July 19), Boston (July 23 and 24), Atlanta (July 31 and Aug. 1), Houston (Aug. 14) and Miami (Aug. 28).
Netflix March 5 announced rollout of a PIN control option for movies and episodic series enabling parents and guardians more control over what their children can watch on the streaming service. Since launching Netflix Kids in 2011, the SVOD giant…
Chief marketing officer Kelly Bennett is leaving Netflix, the company announced. He “has decided to step down from the company after seven successful years in the role” and will stay for a transitional period until a new chief marketing officer…
Netflix has acquired the StoryBots property, the Emmy, Annie, and Parents’ Choice award-winning children’s media brand created by Gregg and Evan Spiridellis. The brothers have entered into an overall deal with Netflix to significantly expand the universe of the StoryBots.…
Netflix July 12 announced that Jackie Lee-Joe has been named chief marketing officer, replacing Kelly Bennett, who retired earlier this year. Lee-Joe has served as CMO of BBC Studios, part of the British Broadcasting Corp., since 2015. "Jackie is a…
