September 1, 2021
Netflix in June reportedly lost market share in France, the one European market where the SVOD pioneer struggled to connect with consumers after launching in 2014. The streaming behemoth still commands French consumer attention with a 37% market share, which is down from 40%, according to new data from NPA Conseil.
Gaining share: SVOD competitors Amazon Prime Video and Disney+, which grew market share to 22.9% and 15.4%, respectively.
French streamers subscribe on average to 1.9 services, reaching 52.8% market penetration in March, before falling to 49.8% in June.
NPA Conseil reported that 70% of French consumers own at least one streaming media device, which includes connected televisions and related set-top boxes, as broadcasters TF1, France Télévisions and M6 aim to expand their joint SVOD venture, Salto, beyond 1 million subscribers this year.