November 2, 2021
When Netflix in June launched a branded website to facilitate consumer products marketing and e-commerce options, the platform was limited to domestic shopping. Now, Netflix.shop is shipping products worldwide as it begins (on Nov. 12) marketing the “Chilleez!,” a 12-inch pillow-like collectible available in four colors.
The pillows are aimed to replicate the default profile picture Netflix subscribers encounter when logging onto the service. The SVOD pioneer’s e-commerce site also markets merchandise related original programs such as “Squid Game,” “Sex Education” and “The Witcher,” and branded logo wear from BEAMS, among other brands.
The move comes as Netflix looks to expand beyond streaming into consumer products and video games. The streamer recently partnered with Walmart for brick-and-mortar merchandise sales, in addition to e-commerce.
“We have an insatiable appetite for streaming, so come master the art of chill with us. And be sure to check out Netflix.shop for more updates — we can’t wait for you to see what else we have in the works 😎,” the streamer wrote in a blog post.