October 12, 2022
Netflix will launch a pop-up store at The Grove shopping mall in Los Angeles Oct. 13-Jan. 6.
“Netflix at The Grove” will feature a broad range of limited-edition items from some of Netflix’s most-popular titles, including “Stranger Things,” “Bridgerton,” “Squid Game” and more. Items on sale include the Hellfire Club raglan shirt and Palace Arcade hoodie, the soon-to-be-released Inside Bridgerton book from series creator Shonda Rhimes, an assortment of Funko collectible figures from “Squid Game” and “Stranger Things,” and a curated series of products from some of the children’s properties on Netflix, including the iconic dollhouse, new apparel line and Gabby Girl Doll from “Gabby’s Dollhouse,” and kids activity books from “Ada Twist, Scientist” and “Cocomelon. ”
The 10,000 square foot space will feature “photo-ready vignettes,” according to a blog post, featuring life-size versions of notable Netflix characters, including Vecna from “Stranger Things,” the Young-Hee doll from “Squid Game,” Queen Charlotte’s throne and more.
Previous Netflix experiences include “Stranger Things: The Experience,” “Stranger Things: The Store,” “The Queen’s Ball: A Bridgerton Experience,” “Money Heist: The Experience” and “Viva Las Vengeance: Army of the Dead.”
“Following the incredible success and excitement from our fans for our immersive experiences around the globe, this felt like the most organic next step to continue our growth and bring Netflix’s most beloved shows together in a completely new way,” Greg Lombardo, head of live experiences at Netflix, said in a statement. “Celebrating our fans and giving them the opportunity to put themselves in the world of the stories they love is at the heart of what we do, and we’re thrilled to bring this experience to life at The Grove.”
In early December, “Netflix at The Grove” will expand its experiential offerings to include a second floor with new immersive elements tied to the programming coming to Netflix this holiday season. Titles featured will include Guillermo del Toro’s Pinocchio, Slumberland, Enola Holmes, The School for Good and Evil, Matilda, and “Emily in Paris,” as well as a brand new slate of holiday programming including Falling for Christmas, Christmas With You, The Noel Diary and “The Great British Baking Show: Holidays.”