Netflix Launching Dedicated Russian Service

Netflix has been a global streaming video service since 2015, except in Russia where it offered an international option in English with limited localized content. Now, the SVOD pioneer has partnered with Russia’s National Media Group for a platform featuring local payments options, Russian subtitles and regional movies.

Russian subscribers will have three payment tiers, including a basic plan for R599 ($8), standard plan R799 ($10.74) and R999 for the premium plan R999 ($13.43).

National Media Group calls itself is the largest private media holding in Russia playing an essential role in the development of technology and consumer products in the former USSR. The company also has media deals with Discovery, Sony and Turner, among others.

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“Almost five years after launching our English language service in Russia, we’re excited to provide a fully Russian service for our members in partnership with NMG,” Netflix said in a media statement.

Olga Plaskina, CEO of NMG, said the 12-year-old company would operate Netflix Russia, launching with about 40 movies, which will be made available across Netflix’s global distribution channels. Russian TV series “Epidemiya” will be made available internationally. In 2019, “Luchshe Chem Lyudi” (“Better Than People”) reportedly became the first Russian TV series released worldwide under the “Netflix Originals” banner.

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