August 10, 2020
Netflix Aug. 9 launched its user interface in Hindi. The Netflix experience in Hindi, from sign up to search rows, collections and payment, is available across all devices on mobile, TV and Web.
Netflix members can switch to the Hindi user interface from the “Language” option in the “Manage Profiles” section on their desktop, TV or mobile browsers. On Netflix, members can set up to five profiles in each account, and each profile can have its own language setting. Netflix members outside India will also have the option to switch their user interface to Hindi.
“Delivering a great Netflix experience is as important to us as creating great content. We believe the new user interface will make Netflix even more accessible and better suit members who prefer Hindi,” said Monika Shergill, VP of content for Netflix India.
Netflix is investing heavily in Indian films and series across all genres and for all generations, including “Sacred Games,” “Bulbbul,” “Choked: Paisa Bolta Hai” and “Mighty Little Bheem.” The company recently announced a lineup of 17 stories, including “Ludo,” “A Suitable Boy” and “Mismatched” and the upcoming film Gunjan Saxena: The Kargil Girl, which will bow Aug. 12. Netflix members can also view stories from other parts of the world, such as “Stranger Things,” “Extraction, Narcos: Mexico,” The Protector, Klaus, “The Witcher” and “Old Guard” with Hindi dubs or subtitles.
Last year, Netflix introduced the mobile plan in India for Rs. 199 per month.