February 21, 2019
Netflix has launched “Formula 1: Drive to Survive,” a 10-episode documentary series showcasing the excitement and dangers of F1 auto racing.
From the creators of “Senna,” the 2010 doc on the late three-time Brazilian F1 champion Ayrton Senna, Netflix’s series probes access to the drivers, team principals and owners, as well as Formula 1’s own management team.
The series is executive-produced by Academy-Award winner James Gay Rees and Paul Martin for Box to Box Films.
“This partnership with Formula 1 furthers our mission of working with world-class brands and production partners to produce best-in-class unscripted series,” Bela Bajaria, VP of content for Netflix, said in a statement last year when the doc was first announced.
Formula 1, which recently bowed its first over-the-top streaming service, believes Netflix’s global audience and brand will help attract more casual fans.
“We are actively repositioning from a motorsport company to a media and entertainment brand,” said Sean Bratches, managing director of commercial operations at F1. “The agreement with Netflix serves to chronicle the fascinating story of what transpires behind the scenes during a grand prix season. This is a perspective of the sport that has yet to be unveiled to fans around the world.”