September 28, 2021
Netflix has launched a fan website affording insider access to filming locations used for some of the SVOD pioneer’s original series, including “Virgin River,” “The Umbrella Academy” and “Restaurants on the Edge,” among others.
Dubbed “Netflix in Your Neighborhood,” the streamer characterizes the site as a “window” into some of the Canadian cities and towns that have “enriched our films and series, and captivated audiences worldwide.”
Site visitors can search filming locations by a film or series title, or by province. Users can also access directions to these destinations, and see how they’ve been featured on Netflix.
“We’ve filmed hundreds of productions across Canada and the site will feature some current highlights, as well as select new titles, once they are released,” Lindsey Scully, with Netflix’s marketing department, wrote in a post.
Netflix cited third-party data that suggests viewers of content filmed in Canada are more than twice as likely to want to visit the country. Indeed, the data found that viewers streaming the series “Somebody Feed Phil,” which has an episode dedicated to Montreal, were 79% more interested in Canada’s food and drink and 76% more interested in Canadian cities.
“Through Netflix, members can discover many different parts of Canada, encouraging them to look at these Canadian destinations through a new lens,” Scully wrote.