October 15, 2018
Netflix doesn’t report third-quarter (ended Sept. 30) financial results until Oct. 16, but the streaming video behemoth apparently hit another fiscal home run with its mobile app.
The SVOD pioneer generated $243.7 million in Q3 revenue from its app, which was up 90% from $128.2 million in revenue in the previous-year period, according to Sensor Tower, which monitors the app ecosystem globally.
The company said the Netflix mobile app has generated about $1.4 billion in global revenue from Google Play and the Apple App Store since its inception. Google’s Android OS didn’t offer a Netflix app until 2011.
Indeed, Sensor said Netflix added 50 million app downloads in Q3 — up 36% from last year. The service now has more than 600 million mobile apps installed worldwide.