Netflix Hires Bozoma Saint John as Chief Marketing Officer

Netflix has hired Bozoma Saint John as its new chief marketing officer, replacing Jackie Lee-Joe, who held the position for less than a year after leaving the same position at BBC Studios. Saint John, who is exiting talent agency Endeavor as CMO, previously worked as chief brand officer at Uber and head of consumer marketing at Apple Music/iTunes.

“Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone,” CCO Ted Sarandos said in a statement. “As we bring more great stories to our members around the world, she’ll define and lead our next exciting phase of creativity and connection with consumers.”

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Saint John launched “The Badass Workshop,” which aims to evolve followers’ careers, health & wellness, lifestyles, relationships, goals and “so much more …”

Sarandos thanked Lee-Joe, who replaced retiring Kelly Bennett in July 2019, for her contributions to Netflix. “We wish her all the best,” he said. Saint John begins her new position in August.

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