Netflix Haunted by Network TV Shows on Nielsen Streaming Chart

Netflix dominating Nielsen’s weekly Top 10 streamed programs on television might not be news, considering the SVOD giant has prevailed against Amazon Prime Video, Hulu and Disney+ since the chart’s inception in September.

What is noteworthy is Netflix’s increased dependence on network TV re-runs, despite the fact the streamer spends billions on original content. Of the 10 top-rated programs from Oct. 12-18, only two are Netflix originals: “The Haunting of Bly Manor,” which finished atop the chart, generating more than 1.8 billion minutes streamed across nine episodes. Adam Sandler’s original Netflix movie Hubie Halloween dropped to the ninth spot with 608 million minutes streamed — down from 969 million minutes during the previous week in its debut.

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The remains seven ranked Netflix programs were broadcast initially on networks CBS/Pop TV (“Schitt’s Creek,” “Criminal Minds,” “NCIS”), The CW (“The 100”), NBC (“The Office,” “The Blacklist”) and ABC (“Grey’s Anatomy”). Newcomer “The Great British Baking Show” from the BBC, finished in the fifth spot.

Brian Fuhrer, SVP of product strategy, said The CW’s post-apocalyptic science fiction drama “The 100” has benefited from the network’s willingness to license episodes quickly after their initial broadcast.

“The CW has been very successful … generating a halo effect” distributing content back-and-forth between linear TV and streaming, Fuhrer said.

Rank Service Show Episodes Minutes Streamed (in millions)
1 Netflix “The Haunting of Bly Manor” 9 episodes 1821
2 Netflix “Schitt’s Creek” 80 1373
3 Netflix “The 100” 100 933
4 Netflix “The Office” 192 900
5 Netflix “The Great British Baking Show” 60 674
6 Netflix “Criminal Minds” 277 647
7 Netflix “Grey’s Anatomy” 361 629
8 Netflix “NCIS” 353 618
9 Netflix Hubie Halloween 1 608
10 Netflix “The Blacklist” 152 591
Source: Nielsen SVOD Content Ratings (Amazon Prime, Disney+, Hulu, and Netflix), Nielsen National TV Panel, U.S. Viewing through Television.

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