June 25, 2020
Move over, President Trump. You’ve got company as a significant influencer on social media platform Twitter. That’s according to new intel from analytics company GlobalData, which found SVOD pioneer Netflix has dominated online chatter during the past 90 days of the coronavirus pandemic.
Twitter-related discussions to Netflix spiked more than 60% from March through May compared with the previous-year period due in large part to people being forced to stay at home due to COVID-19. The subscription streaming video behemoth has more than 8.2 million followers on Twitter.
In April, Twitter chatter about Netflix skyrocketed when the company announced it had added an eye-popping 15.8 million new subscribers in the first quarter (ended March 31) due to home restrictions, and reported quarterly revenue of $5.77 billion against an estimated $5.76 billion. In fact, unlike many companies, the COVID-19 crisis has had a positive impact on the company’s stock price as it is up by almost 14% since the beginning of the year.
“Due to COVID-19, people are streaming more content online as they spend more time at home, bringing companies like Netflix to a bright spot in the entertainment sector, with significant growth in new subscribers and higher viewing time,” Prashant Saxena, influencer expert at GlobalData, said in a statement.
In March, there was another spike in chatter when the streamer agreed with the European Union to slow down the speed of its streaming service for 30 days to reduce traffic across Europe by 25% and ensure that broadband networks perform adequately with millions of people confined to their homes.
“As the world starts easing lockdown restrictions and slowly reopening restaurants and other recreational destinations, it is expected that the viewership and membership numbers for Netflix will likely be impacted, including [driving up social media banter], Saxena said.