Netflix, Fox Nation Air ‘Murder Mystery 2,’ Roseanne Barr Comedy Special Ads During NFL Conference Championship Games

Netflix spent big advertising its new upcoming original movie Mystery Murders 2, again co-starring Adam Sandler and Jennifer Aniston, on the NFL’s nationally televised NFC and AFC Championship Game broadcasts Jan. 29 on Fox Sports and CBS Sports, respectively.

Netflix claims the original Murder Mystery was its most-popular original movie in 2019.

It’s not immediately clear whether the trailer for sequel, which is set to debut on Netflix March 31, also streamed on Paramount+, which was live-streaming the AFC title game between the victorious Kansas City Chiefs and the Cincinnati Bengals.

Fox Sports also aired the trailer for Fox News Media’s branded SVOD platform Fox Nation’s upcoming comedy special Roseanne Barr: Cancel This! on the NFC title game between the victorious Philadelphia Eagles and San Francisco 49ers. The one-hour program, which makes its debut Feb. 13, marks Barr’s first return to a stand-up comedy TV special in nearly 20 years.

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Barr’s comedy special was filmed in front of a live studio audience in Houston at the Cullen Theatre and features Barr’s signature comedic take on a variety of topics, from her experiences growing up Jewish in the Mormon citadel of Salt Lake City, moving to Texas, and raising her privileged brood. In conjunction with the special, Fox Nation will release Who Is Roseanne Barr?, an in-depth look inside the life and career of the comedian.

No word yet whether Netflix or Fox Nation plan to air their content ads during Super Bowl LVII, featuring the Eagles and Chiefs squaring off in Glendale, Ariz., on Feb. 12 on Fox Sports.

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