November 12, 2018
Netflix reportedly is considering price cuts in select foreign markets, while an analyst in the United States says the SVOD’s domestic subscribers are open to a price increase.
Netflix will also stop streaming access through the Nintendo Wii gaming platform after Jan. 31, 2019.
Bloomberg, citing an interview with Netflix co-founder and CEO Reed Hastings, found the service is considering a fourth subscription option in Asia that would be priced below the $7.99 basic monthly plan. Hastings didn’t disclose many details other than executives were looking into the possibility.
On the home front, analyst firm Piper Jaffray revealed subscribers in the United States would be willing to upwards of 40% more than existing subscription rates, based on a survey of 1,100 Netflix subscribers.
The survey found subs are generally pleased with content offerings – due in large part to more than $8 billion spent on original programming in 2018.
“We believe, as long as the vast majority of subscribers perceive that the service is improving, Netflix will be positioned to periodically increase prices,” Piper Jaffray wrote in a note.
“It would not be surprising to see Netflix bump pricing up across many of its markets in 2019,” wrote the firm.
Meanwhile, with Nintendo phasing out the Wii Shop Channel, Netflix suggested those subscribers affected seek alternative channels to the 12-year-old Wii platform. The service stopped accepting new subs through Wii in July.
“We hope you’ll soon enjoy an even better Netflix experience with additional features on a supported device,” the service said in a statement.