Netflix Expedites Original Content Download Process

A new blog post by a Netflix senior executive says the streaming service is making it easier to watch downloaded content.

Keela Robison, VP of product innovation at Netflix, writes that the move is in reaction to increased data demands by subscribers and “unreliable” WiFi.

“You can now start watching The Mitchells vs The Machines or the next episode of ‘Luis Miguel — The Series’ even if it hasn’t completed downloading,” Robison wrote. “Once you’ve regained a strong enough connection, you can choose to finish the download and keep watching — avoiding those surprise notices that you’ve gone over your data limits. We want to make it easier for members to access their favorite series or movies regardless of language, device, connectivity or location.”

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Netflix was one of the first SVOD platforms enabling subscribers to download select content for offline access on airplanes, in the car and other situations.

Partial downloading is now available on Android phones and tablets, and will soon begin testing on iOS in the coming months.

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