April 20, 2021
Netflix is projecting 6 million new subscribers globally in the first quarter (ended March 31). New data from research group Mediavision contends the streamer added 200,000 subs in the Nordics, which includes, Norway, Sweden, Denmark and Finland.
Netflix’s Q1 subscriber figures for the Nordic market show a year-on-year growth of 5%. According to Mediavision analysis, Netflix now has approximately 4.4 million households in the Nordics, tops for the region. Hence, the company’s growth is lower than the overall Nordic SVOD market growth, which is up about 8% year-on-year.
The Nordic countries are all highly digitalized, partly driven by streaming services such as Netflix. The SVOD market penetration in Q1 as a Nordic average is approximately 60%. With the arrival of Disney+, and pending launches of HBO Max and Paramount+, Mediavision analysis suggests that Netflix, albeit still the single largest SVOD service, is no longer the frontrunner in terms of growth.
Netflix reports Q1 results April 20 at the market’s close.