January 29, 2018
Netflix reportedly is about to sign a distribution agreement with Spanish telecommunications giant Telefónica.
Under terms of the deal – which hasn’t been publicly disclosed – Telefónica would offer full access (i.e. content integration) to Netflix on its Movistar pay-TV service, which has 3.7 million subscribers, according to Reuters.
By comparison, Netflix’s pay-TV deals with France’s Orange and Vodafone in the United Kingdom enable subscribers direct access to the SVOD pioneer.
Telefónica has operations in almost 20 countries outside Spain, and is the fourth-largest company globally, according to Forbes.
Moviestar, which recently launched original series, “The Plague” to record viewership for a Spanish telecom, has already taken a page from the Netflix playbook enabling subscribers access to all episodes at launch.
Indeed, 20% of viewers binged-streamed the entire series in the first four days, according to Variety.
Netflix has more than 1.1 million subs in Spain – low by European standards.