Netflix Establishes Content Production Hub in Madrid

Seeking to better coordinate original content production in Europe, Netflix July 24 announced the establishment of its first production hub in Madrid.

The hub will be located at Ciudad de la Tele (TV City), a new campus in Tres Cantos, Madrid, being developed and managed by Grupo Secuoya, an audiovisual production services company.

The hub will be a central facility for Netflix’s growing slate of Spanish-language original content over the coming years, including new and existing titles produced by Netflix, as well as series and films made by production partners for Netflix.

As part of the multi-year partnership, Grupo Secuoya will provide facility management and other services to Netflix, including being the exclusive production services partner for projects based at the Ciudad de la Tele campus. Netflix will take occupancy of three sound stages beginning in September, with the option to occupy additional space as construction completes.

“Spain has a rich heritage of innovative, immersive content creation and we are excited to strengthen our investment in the cultural heartland of Madrid,” Erik Barmack, VP of international originals at Netflix, said in a statement.

Creation of the production hub reflects Netflix’s deepening investment in Spain, with over 13,000 cast, crew and extras working on 20 Netflix original productions across the country this year.

Spanish titles coming soon to Netflix include season 3 of “Las Chicas del Cable” on Sept. 7th and Élite, a young adult drama coming soon, with titles currently in production, including Isabel Coixet’s new original film Elisa & Marcela and The Alcásser Murders, a new original documentary series.

Netflix recently announced an overall deal with Álex Pina, creator of “La Casa de Papel” (Money Heist), the most watched non-English language show on Netflix. Netflix is also investing significantly in licensed and co-produced titles created by Spanish broadcasters and producers. This includes a recent agreement for first-option access to drama series from Atresmedia, with “Fariña” and “La Catedral del Mar,” among the upcoming titles launching on Netflix globally.

“Netflix sets a world-class standard in its production process and the decision to create a production hub in Madrid is proof of Spain’s leadership in the audiovisual industry, as well as the depth of its talent pool,” said Raúl Berdonés, president of Grupo Secuoya.

“We very much welcome Netflix’s decision to establish its first European production hub in our country,” added María Peña, CEO of ICEX, the Spanish government agency for trade and investment promotion. “We are sure this project will contribute strongly to positioning Spain as a competitive location for the global entertainment industry. In that respect, it will be entitled to our full support.”

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