May 25, 2018
As expected, Netflix and Telefónica, Spain’s largest telecom, have inked an agreement enabling the SVOD pioneer to be embedded in the latter’s Movistar over-the-top video service in Europe and Latin America.
The first launches in several countries will be announced in the next few weeks and further launches will happen throughout the region in 2018.
The agreement is part of Telefónica’s plan to collaborate with top media and distribution companies around the world, according to the telecom’s president Álvarez-Pallete.
“We want to offer our customers the most compelling video offering possible, whether it’s our own content or third party providers,” he said. “The partnership with Netflix will significantly enhance our existing multichannel video platforms.”
Similar to other direct-access deals between pay-TV operators and Netflix, Telefónica embeds the SVOD app on its platform affording members with a Netflix account easier access to programming.
“Over the next several years, our partnership with Telefónica will benefit millions of consumers who will be able to easily access their favorite Netflix shows, documentaries, stand-ups, kids content and movies across a range of Telefónica platforms,” said Reed Hastings, co-founder and CEO of Netflix. “Making Netflix available on Telefónica’s familiar, easy-to-use TV and video platforms enables consumers to watch all the content they love in one place.”