October 13, 2020
Netflix is stopping free 30-day trials of its pioneering subscription streaming VOD service. The platform had allowed first-time consumers who registered with a credit card to have about a month of free access before billing began.
On Netflix’s help section, the streamer confirms “free trials are not available,” but adds that newcomers can still sign up and take advantage of “all Netflix has to offer.”
“We’re looking at different marketing promotions in the U.S. to attract new members,” Netflix said in a media statement regarding the change.
Indeed, Quibi offers a free 90-day trial for T-Mobile customers, while Apple recently extended its free 12-month Apple TV+ trial period into 2021 for hardware purchasers. Disney+ continues to rely on free 12-month access for Verizon customers to jumpstart paying subs.
But Netflix has quietly been experimenting with different approaches to attracting subscribers. The streamer recently launched a link enabling non-subs free access to select programming, including high-profile movies Bird Box and Murder Mystery, two of Netflix’s most-popular original feature films movies.