July 14, 2021
Netflix was one of the first subscription streaming video services to cater to children with a specific ad-free platform featuring approved content. Now the SVOD pioneer is redoubling marketing efforts to families with children with a bi-weekly email and personalized top 10 content chart.
The emails include recommendations based on the child’s favorite shows and movies; printable coloring sheets and activities inspired by kid’s favorite characters; top themes or topics charts that show the types of programs the child enjoys most (i.e. science, friendship); and tips for how to use the kids features on Netflix.
“Shows and movies are an important way for kids to connect with the world — helping to teach them about new places, create bonds with family or friends and understand other perspectives,” Netflix wrote in a blog post.
Launched in 2020, Netflix’s weekly top 10 chart of most-streamed content has helped subscribers find something to watch. Now that assistance is being targeted to young families.
The streamer said it offers a variety of safe (and fun!) tools for younger viewers, including kids profiles, custom ratings and profile locks.
“Whether it’s reciting your favorite lines with your friends or sharing a laugh during family movie night, seeing what’s popular can help kids and families find something to watch and bring them closer together,” Netflix wrote.