Netflix Emailing Families Kids Content Updates, Top 10 Chart

Netflix was one of the first subscription streaming video services to cater to children with a specific ad-free platform featuring approved content. Now the SVOD pioneer is redoubling marketing efforts to families with children with a bi-weekly email and personalized top 10 content chart.

The emails include recommendations based on the child’s favorite shows and movies; printable coloring sheets and activities inspired by kid’s favorite characters; top themes or topics charts that show the types of programs the child enjoys most (i.e. science, friendship); and tips for how to use the kids features on Netflix.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“Shows and movies are an important way for kids to connect with the world — helping to teach them about new places, create bonds with family or friends and understand other perspectives,” Netflix wrote in a blog post.

Launched in 2020, Netflix’s weekly top 10 chart of most-streamed content has helped subscribers find something to watch. Now that assistance is being targeted to young families.

The streamer said it offers a variety of safe (and fun!) tools for younger viewers, including kids profiles, custom ratings and profile locks.

“Whether it’s reciting your favorite lines with your friends or sharing a laugh during family movie night, seeing what’s popular can help kids and families find something to watch and bring them closer together,” Netflix wrote.

Leave a Reply

Your email address will not be published.

10 + five =

This site uses Akismet to reduce spam. Learn how your comment data is processed.