Netflix Dominates Consumer Interest in Crowded SVOD Market

Netflix continues to resonate among consumers despite an influx of new subscription streaming video services featuring both paid and free, ad-based content.

New data from JustWatch, an international streaming content guide with more than 20 million users per month across 46 countries, suggests Netflix’s popularity continues to dwarf the competition at a time when upstarts such as Disney+, HBO Max and NBCUniversal’s Peacock dominate the news. Only Amazon Prime Video tracks the same double-digit approval among consumers as Netflix.

In four weeks after launch, JustWatch noted that consumer interest in Peacock was two-times less than consumer interest in Disney+ and almost five-times less than in Netflix.

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Unlike other SVOD platforms, Peacock, which launched July 15, offers a free ad-supported option featuring two-thirds of its 20,000-hour content catalog to anyone in the U.S.

“However, Peacock is already beating out Apple TV+,” JustWatch said.

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