Netflix Creates New Feature for Sony TVs

Netflix and Sony Electronics have announced Netflix Calibrated Mode, a new feature developed by Sony picture quality and device experts in collaboration with Netflix color scientists.

The feature is available exclusively on Sony’s Bravia MASTER Series A9F OLED and Z9F LED TVs. The TVs will be available across North America in this fall.

“Supported for any type of content on Netflix, including but not limited to 4K and HDR, this feature leverages Sony’s strength in image processing to provide a display mode that configures the TV the same way creators calibrate their monitors in post production,” wrote Scott Mirer, VP, device partner ecosystem at Netflix, in a blog. “With one simple menu setting, our members can view TV shows, films, and documentaries on Netflix as they were meant to be seen, with precise colors, accurate dynamic contrast, and true motion so there’s no ‘soap opera effect.’ Consider a show like ‘Stranger Things’ that is both real and fantastic, familiar but other-worldly. Murky details of the Upside Down and the eerie flashes of light in the night sky can now be more noticeable and visceral than ever. And while recently watching ‘Lost in Space,’ I was struck by the vivid landscapes: lush forests, shadowed snowfields, and other visual elements that pulled me more deeply into the Robinsons’ adventures.”

“In recent years, we have seen great advances in technology that have made an unprecedented impact on the way TV and film entertainment is consumed,” said Mike Fasulo, president and chief operating officer of Sony Electronics North America. “Both Sony and Netflix have been pioneering the industry in terms of content production and distribution, working directly with creators to bring their stories to entertainment lovers around the world. Sony and Netflix have put much effort into developing and supporting cutting-edge technologies, such as 4K picture resolution, high dynamic range (HDR) and Dolby Atmos sound that allow film professionals to authentically express their vision for fans to enjoy in their homes around the world.”

Mirer noted that Netflix audiences are keen on viewing high quality content.

“We see viewing hours for 4K and HDR content climbing dramatically, and today roughly one-third of Smart TVs that use Netflix support HDR,” he wrote.

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