March 7, 2019
Chief marketing officer Kelly Bennett is leaving Netflix, the company announced.
He “has decided to step down from the company after seven successful years in the role” and will stay for a transitional period until a new chief marketing officer is named, according to a Netflix release.
Bennett joined Netflix in 2012 and has led the company’s marketing efforts as it grew from 26 million to more than 139 million paid members around the world, according to the release.
“He’s been instrumental in helping to make Netflix a much loved brand — and pioneered the company’s campaigning approach to the launch of its original content,” the release stated.
“Kelly Bennett has been absolutely transformational for us as we expanded our member base in the U.S. and globally, and particularly as we transitioned into being a leader in original series and films,” said Reed Hastings, Netflix CEO, in a statement. “He has been a source of inspiration both inside Netflix and in presenting our brand to the world, and we are thankful for his enormous contributions.”
“The past seven years have been the most rewarding of my professional life, and we are at the top of our game, which is why this was the right moment for me to retire,” said Bennett in a statement. “I am immensely proud of the team we have built and all that has been accomplished during my time here — and I will continue to be Netflix’s greatest fan.”