Netflix Breaks Out Subs by Region, Sees Higher Revenue Growth Outside U.S.


Netflix Dec. 16 for the first time broke out revenue and subscriber numbers for three international regions in a filing with the Securities and Exchange Commission.

The numbers show higher revenue growth rates outside the United States and Canada over the past three years.

In those two countries, according to an 8K filing, Netflix said its subscription streaming revenue was up nearly 21% for the first nine months of 2019 compared to the comparable period last year, rising to nearly $7.4 billion from $6.12 billion.

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During that same period, SVOD revenue in the Europe, Middle East and Africa region grew 39%, to $3.98 billion from $2.87 billion. Revenue was up 57% in Asia-Pacific, to $1.05 billion in the first nine months of 2019 from $668 million in the first nine months of 2018, and 27% in Latin America, to $2.05 billion from $1.67 billion.

Comparing SVOD revenue for the first nine months of 2019 with the comparable period two years ago, the United States saw gains of 51%, compared to revenue hikes of 79% in Latin America, 144% in Europe, the Middle East and Africa, and 163% in Asia Pacific.

At the end of September 2019, Netflix had 67.11 million paid subscribers in the United States and Canada; 47.36 million in Europe, the Middle East and Africa; 29.38 million in Latin America; and 14.49 million in Asia.

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The company says that beginning in the fourth quarter, it will report financials for the same four regions. Netflix previously reported financials in just two categories, the United States and Canada and globally.


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