April 28, 2021
Netflix has created “Play Something,” a new button designed to help consumers find something to watch, according to a company blog.
When consumers hit the ‘Play Something’ button, they are recommended a series or film based on what they’ve watched before. With one more click, viewers can ‘Play Something Else’ and get a new series or film, a series or film they’re already watching, a series or film on their list, or an unfinished series or film they may want to revisit.
“There are times when we just don’t want to make decisions,” Cameron Johnson, Netflix’s director of product innovation, wrote in a statement. “A Friday evening after a long work week. A fridge full of food but nothing jumps out. A family movie night where no one can agree. We’ve all been there. Sometimes you just want to open Netflix and dive right into a new story.”
“Play Something” appears in multiple ways on the TV: underneath a consumer’s profile name; on the 10th row on their Netflix home page; and in the navigation menu on the left of the screen.
For members who use screen-readers, “Play Something” supports Text-to-Speech (TTS).