July 5, 2018
Netflix July 4 began streaming “Sacred Games,” the SVOD pioneer’s first original content in India. A global launch is set for July 6.
Next to China, India represents one of the biggest untapped consumer markets for Netflix and Amazon. The latter bowed its Prime membership platform in India in 2016, including Prime Video. Earlier this year, Amazon Music streaming service launched as well.
Streaming in Hindi and English, Mumbai mob drama “Sacred Games” features Bollywood stars Saif Ali Khan, Radhika Apte, and Surveen Chawla, among others.
The series is the first of several Indian productions slated for global release on Netflix similar to original native shows in Germany (“Dark”) and Latin America, “Narcos”.
“There are great stories everywhere, but there are really four or five centers of TV and film (worldwide),” Erik Barmack, VP, international originals at Netflix, told Reuters. “Mumbai is certainly one of them, and it is important for us, because we are going to be actively invested in India.”