Netflix, Amazon Prime Video See Double-Digit Growth in New Zealand

Even before the enforced lockdown in New Zealand due to concerns about the spread of the coronavirus, new data from Australian research firm Roy Morgan shows Netflix and Amazon Prime Video experienced double-digit viewership growth over the past 12 months.

Netflix is the most watched service, with a total of 2.42 million households having access, an increase of 291,000 households from the previous-year period. It is followed by Sky TV incl. Neon with 1.7 million households (+66,000), Lightbox with 875,000 (+113,000), Apple TV with 377,000, Prime Video with 322,000 (+191,000) and YouTube Premium with 234,000 (-7,000).

The data is based on in-depth interviews with more than 6,000 New Zealanders. CEO Michele Levine says that while Netflix remains the most popular pay television service, a number of its competitors are also experiencing considerable growth.

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“Netflix entered the New Zealand market in 2015, and has since transformed the television-watching landscape,” Levine said in a statement. Over the past year an additional 181,000 New Zealanders have gained access to a streaming service in their household and these service now reach over 3.2 million (82% of the population).”

Netflix and Lightbox are the two major services with large increases in viewers. New entrant Apple TV now reaches around 10% of the population while Prime Video has also experienced a large surge in viewers.

The survey was taken just as Disney+ was entering the market. Levine said the SVOD it is set to provide strong competition to established pay television services.

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“The current lockdown should provide a boost to not only new entrants such as Disney+ but also more established services as housebound Kiwis look for ways to entertain themselves,” she said.

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