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Netflix (Again) Dominates Weekly Nielsen Streaming Ratings as WarnerMedia Seeks Alternate Data Source

Netflix original series, movies and licensed content again dominated Nielsen’s weekly streaming Top 10 through Oct. 24 — spearheaded by series “You,” “Squid Game” and “Maid,” which collectively generated more than 4.8 billion minutes across 49 episodes.

Disney+ and Netflix evenly split the top-streamed movies, with the former’s Black Widow (269 million minutes) and Hocus Pocus (237 million) edging out the SVOD pioneer’s The Forgotten Battle (216 million) and Going in Style (210 million), respectively.

While Netflix has dominated the Nielsen chart since it launched last year, the streamer this week announced it would be releasing its own weekly charts every Tuesday. The move comes as some distributors have questioned Nielsen’s data, and WarnerMedia went so far as to remove itself (i.e. HBO Max) from Nielsen as its plans to launch a proprietary measurement service.

Nielsen currently tracks Disney+, Hulu, Amazon Prime Video, Apple TV+ and Netflix.

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“We’re doing this because we believe that there has got to be a better alternative in measurement solutions, and we have a responsibility to our investments, to our clients and partners, and to counting the value of our audience,” Andrea Zapata, head of research, data and insights at WarnerMedia, said in a statement.

The company’s displeasure with Nielsen dates back to at least last Christmas when it had Nielsen re-issue weekly streaming charts to account for Warner Bros. Pictures’ Wonder Woman 1984 concurrent Christmas Day release in theaters and on HBO Max.

Regardless, Max content has rarely cracked the Nielsen charts, which prompted Netflix’s Reed Hastings in a June tweet to chide WarnerMedia CEO Jason Kilar about joining the party.

Kilar responded that WarnerMedia episodic programing dominated Nielsen’s linear broadcast ratings, underscoring the fact that broadcast TV still dominates the majority of viewership attention.

“Proud to serve customers in whatever way they choose [to consume],” Kilar responded.

Top combined TV show (original, licensed) and movie:

Source: Nielsen Streaming Content Ratings (Amazon Prime, Disney+, Hulu, Netflix and Apple TV+), Nielsen National TV Panel, U.S. Viewing through Television.

 

Top movie:

Rank
 

SVOD Provider

 

Program Name

 

Number

 

Minutes Streamed
(Millions)

1 Disney+ Black Widow 1 269
2 Disney+ Hocus Pocus 1 237
3 Netflix The Forgotten Battle 1 216
4 Netflix Going In Style 1 210
5 Netflix Night Teeth (2021) 1 188
6 Disney+ The Nightmare Before Christmas 1 168
7 Disney+ Luca (2021) 1 150
8 Disney+ Moana 1 134
9 Netflix Titanic (1997) 1 117
10 Netflix My Little Pony: A New Generation 1 109

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