Netflix: 295 Million People Streamed Four Original Movies in First 28 Days of Release in Q3, Led By ‘The Old Guard’

Netflix original movie Cuties may have generated the headlines,  viewers and notoriety, but the SVOD behemoth said four other original movies scored the highest with subscribers in the third quarter (ended Sept. 30).

Netflix said action thriller The Old Guard, starring Charlize Theron and directed by Gina Prince-Bythewood, was the streamer’s most popular title in the quarter, generating 78 million member households who watched at least two minutes of the movie in its first four weeks of release.

Romantic comedy sequel The Kissing Booth 2 generated 66 million member households, while action movie Project Power, starring Jamie Foxx, attracted 75 million member households. Late in September, Netflix debuted Enola Holmes, starring Millie Bobby Brown as Enola and Henry Cavill as her famed detective brother Sherlock Holmes. Netflix estimates 76 million member households will have streamed the movie in the first 28 days last this month.

In the current quarter, original movies include animated family film Over the Moon from director Glen Keane (premiering this weekend); The Midnight Sky (directed by and starring George Clooney); Hillbilly Elegy (from Ron Howard); Ma Rainey’s Black Bottom (with Viola Davis and the late Chadwick Boseman); The Christmas Chronicles 2 (from Chris Columbus); Jingle Jangle: A Christmas Journey (with Forest Whitaker); Mank (David Fincher’s first feature at Netflix); and Ryan Murphy’s The Prom, starring Meryl Streep, Nicole Kidman, James Corden and Kerry Washington.

Netflix has begun production on action film Red Notice, starring Dwayne Johnson, Gal Gadot and Ryan Reynolds.

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“Our content successes highlight our ability to tap into our global audience of nearly 200 million members,” co-CEOs Reed Hastings and Ted Sarandos wrote in the shareholder letter.

Meanwhile, new seasons of “The Umbrella Academy” and “Lucifer” generated 43 million and 38 million member households in their first 28 days of release. In mid-September, Ryan Murphy’s “Ratched,” a thriller based on the nurse from One Flew Over the Cuckoo’s Nest, and starring Sarah Paulson, generated 48 million member households chose to watch the horror drama. Netflix’s No. 1 and No. 2 documentary feature films included American Murder: The Family Next Door, which is projected to generate 52 million members households in its first 28 days, followed by The Social Dilemma, with 38 million.

 

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