NBCUniversal’s Peacock Streaming Service Bowing on Apple Devices in July

Peacock, NBCUniversal’s new streaming service, May 6 announced it would be available on Apple devices, including iPhone, iPad, iPod touch, Apple TV 4K and Apple TV HD, when it launches nationally July 15.

The distribution is noteworthy as Apple has its own streaming service, Apple TV+, including original programming, also available on its hardware devices.

At that time, Peacock will offer a free, ad-supported tier featuring more than 7,500 hours of movies, shows, and timely live and on-demand programming across news, sports, reality and late night.

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Peacock Premium will be available for $4.99 per month and features more than 15,000 hours of content. Viewers may also upgrade Peacock Premium to ad-free for an additional $5.00, or $9.99 per month.

Peacock will be fully integrated with the Apple TV app, so users can stream across all Apple devices and find content in the “Watch Now” section, add shows, movies and live sports to “Up Next,” to ensure they never miss a thing, and use Siri to search for Peacock content.

Users will be able to sign up for Peacock Free or upgrade to Peacock Premium directly within the Peacock app on iPhone, iPad, iPod touch and Apple TV using an in-app purchase.

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“Our priority is to bring Peacock’s unrivaled collection of content to people across major distributors and device platforms,” Matt Bond, chairman of content distribution at NBCUniversal, said in a statement.

In addition to current-season programming from NBC and Telemundo, Peacock users will have access to Universal Pictures movies, including the “Jurassic Park” franchise, E.T., Meet the Parents and Shrek; TV shows “Parks and Recreation,” “30 Rock,” “Saturday Night Live,” “King of Queens,” “Everybody Loves Raymond,” “Two and a Half Men,” “Frasier,” “George Lopez” and “Cheers”; dramas “Law & Order: SVU,” “Downton Abbey,” “Yellowstone,” “Friday Night Lights,” “House,” “Battlestar Galactica,” “Psych,” “Parenthood,” “Monk” and “Heroes”; kids programing including “Curious George,” “Where’s Waldo?” and “Cleopatra in Space,” in addition to Peacock original movies and shows (titles available at premiere yet to be announced).

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“Apple will be a key launch platform for Peacock,” said Maggie McLean Suniewick, president of business development and partnerships for Peacock.

The Peacock app will also feature daily programming highlights from “Today,” “NBC Nightly News,” “Meet the Press,” “Noticias Telemundo,” MSNBC, CNBC, NBC Sports, E! News and “Access Hollywood,” and 75 streaming channels, including clip-based channels like the best Jimmy Fallon and Seth Meyers comedy sketches, the best sketches from the “SNL” vault, plus news channels from NBC News Now and Sky News, and genre channels like True Crime, Reality Check-In and 80s Mix Tape.

Last month, Peacock rolled out early access to eligible Comcast’s Xfinity X1 and Flex customers. Peacock will also be bundled and included at no additional cost for eligible Cox Contour customers later this year.

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