July 15, 2020
The hype is over. Now comes the heavy lifting. NBCUniversal July 15 formally launched the Peacock app, affording users and subscribers access to more than 20,000 hours of content from networks and studios.
Peacock, unlike other SVOD platforms, offers an ad-supported free tier and an ad-supported premium tier for $4.99/month, serving no more than five minutes of advertising per hour. An ad-free version of the premium tier is also available for $9.99/month.
“This is a historic moment for our company as we proudly introduce Peacock to consumers nationwide — a groundbreaking vision that was brought to life by an incredible team of people from across Comcast, NBCUniversal and Sky,” Matt Strauss, chairman of Peacock, said in a July 14 statement.
Like WarnerMedia’s HBO Max, Peacock is not available on Roku or Amazon Fire TV. It is available on Apple devices, including iPhone, iPad, iPod touch, Apple TV 4K and Apple TV HD; Android, Android TV devices, Chromecast and Chromecast built-in devices; Xbox One S and Xbox One X; and Vizio SmartCast TVs and LG Smart TVs. Starting the week of July 20, Peacock will be available Sony PlayStation 4 and PlayStation 4 Pro.
Content sources include NBC, Bravo, USA Network, Syfy, Oxygen, E!, CNBC, MSNBC, NBCSN, Golf Channel, Universal Kids, A&E, ABC, CBS, The CW, Fox, History, Nickelodeon, Showtime, Universal Pictures, DreamWorks, Focus Features, Illumination, ViacomCBS, Paramount, Lionsgate, Warner Bros. and Blumhouse. In addition, the service will feature Peacock Original movies and shows; more than 30 curated channels; current season series and specials from NBC and Telemundo; live news and sports; as well as daily trending highlights from “Today,” “NBC Nightly News,” “Meet the Press,” “Noticias Telemundo,” MSNBC, CNBC, NBC Sports, “E! News” and “Access Hollywood.”