February 18, 2021
The Kardashians may have ended their primetime TV gig in the United States, but the celebrity clan is helping drive foreign expansion of NBCUniversal’s “Hayu” SVOD service showcasing reality television.
NBCUniversal International Feb. 18 announced expansion of the subscription streaming service to 11 European countries, including Spain, Portugal, France, Italy, Switzerland, Lithuania, Estonia, Latvia, Poland, Hungary and the Czech Republic. The $5.99 monthly SVOD service first launched in 2016 in the United Kingdom, Ireland and Australia, followed by Germany and Austria.
Hayu features more than 8,000 episodes of reality-TV programming, including all seasons of “Keeping Up With the Kardashians,” the franchise’s spin-offs, in addition other franchises such as “The Real Housewives,” “Below Deck” and “Million Dollar Listing.”
“As Hayu prepares to celebrate its fifth anniversary, we are thrilled to [extend] the service to 27 territories worldwide,” managing director Hendrik McDermott said in a statement. “As the premiere destination for world-renowned reality TV content, this multi-territory expansion continues to deliver on our goal of bringing the best reality TV to even more super fans of the genre.”