August 4, 2021
NBCUniversal International Aug. 4 announced that Hayu — the ad-free subscription-based reality on-demand (SVOD) service — is now available on Xbox consoles internationally. The deal marks the platform’s first console agreement.
The NBCUI licensed app, which costs €4.99 per month with a seven-day free trial, is expanding to 22 territories via the Xbox Microsoft Store to Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Singapore, Spain, Sweden, Switzerland and the United Kingdom.
“It’s been an incredible year for Hayu with 2021 marking our fifth year of operation in the U.K., Ireland and Australia, as well as launches in new territories and expanded global distribution through partnerships with affiliates and device manufacturers,” Hendrik McDermott, managing director of Hayu, said in a statement.
Hayu offers more than 8,000 episodes of unscented subgenres in English, including House and Design, Dating, Cooking, Crime and Fashion. The breadth of Hayu’s content makes it possible to uniquely meet the needs of reality TV fans. Subscribers also don’t have to worry about spoilers as the vast majority of programs are available on Hayu on the day they air in the U.S.