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Comcast’s Ad-Supported Xumo Streaming TV Service Launches in Canada

Comcast June 2 announced that its ad-supported streaming TV service Xumo has launched in Canada on the Ignite Entertainment platform, available on both Rogers Ignite TV and Ignite SmartStream services — the first international expansion for the Xumo app.

“The launch of the Xumo app on Rogers Ignite TV and Ignite SmartStream is an important milestone in our growing app portfolio,” Chris Hall, SVP of product at Xumo, said in a statement.

Channels available within the app include Radio Canada, CBC News, XUMO Free Movies, ABC News Live, The Johnny Carson Show, Free Action Movies, America’s Test Kitchen, beIN Sports Xtra, batteryPop and more.

“With the integration of Xumo, we are expanding our content library and elevating Ignite TV and Ignite SmartStream as the destination of entertainment, giving more choice and unparalleled access to the most integrated free content of any other major provider in Canada,” added Myrianne Collin, chief marketing officer for Rogers Communications.

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