NBCUniversal Announces Super Bowl LVI TV Commercial Slots Are Sold-Out

Ahead of NBC Sports’ presentation of Super Bowl LVI on Feb. 13, NBCUniversal Feb. 3 announced that the NFL championship game between the Los Angeles Rams and Cincinnati Bengals is officially sold out of every in-game unit across NBC, Telemundo and all digital platforms, including Peacock, with only a handful of pre-game spots remaining.  

“From ‘Sunday Night Football’ to ‘Football Night in America,’ and through the playoffs, we’ve seen an increased appetite for fans to watch the NFL across all our platforms,” Mark Marshall, president of advertising  partnerships for NBCUniversal, said in a statement. “This multiplatform consumption has attracted even more advertisers who have the desire for the immediate scaled reach of sports.”

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NBCUniversal said the game will set a new unit rate average record for a Super Bowl, including multiple spots sold at $7 million for a 30-second spot. Every in-game advertiser will also run across NBCU’s Telemundo Super Bowl telecast as well as NBC Sports Streaming assets, including Peacock for the first time.  

The categories with the largest unit growth in this year’s Super Bowl compared with last year’s Super Bowl include automotive, technology, entertainment, travel, and health and wellness. The media giant said there are more than 30 new advertisers in this year’s Super Bowl compared to last year, representing about 40% of the total advertisers.  

NBC Sports’ presentation of Super Bowl LVI from SoFi Stadium in Los Angeles marks NBC’s 20th Super Bowl broadcast and the debut Super Bowl presentation on Peacock. In addition, Telemundo becomes the first-ever Spanish-language broadcast network to air the Super Bowl.  

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