June 7, 2021
Japan may only have a small minority of its citizens vaccinated, with a majority opposed to the country hosting next month’s delayed 2020 Tokyo Summer Olympics, but that’s not stopping NBCUniversal from pulling out all the stops to broadcast and stream the games.
The media giant June 7 announced it would broadcast and stream upwards of 7,000 hours of coverage throughout the quadrennial spectacle taking place July 23 to Aug. 8 across myriad properties, including NBC, USA, CNBC, NBCSN and Peacock.
“We are going to deliver the most comprehensive — and accessible — coverage for any sports event in history,” Molly Solomon, executive producer and president of NBC Olympics Production, said in a statement. “The depth and breadth of our broadcasts will be unprecedented, showcasing once-in-a-generation athletes and storylines that will capture the incredible uniqueness of these games and our times.”
NBCUniversal and corporate parent Comcast have spent billions of dollars securing U.S. distribution rights to the Olympics through 2032.
Despite press claiming most Japanese were opposed to holding the games due to the pandemic, a new poll from Yomiuri Shimbun claimed that 50% of respondents want the games to be held this summer, with another 48% saying the event should be canceled. The paper’s previous poll had found 59% of respondents opposed to the games taking place. The telephone poll, conducted over three days from June 4 to 6, found 26% of the 1,070 respondents want the Olympics to be held without spectators, while 24% favored venues with limited seating.