October 8, 2018
As expected, NBC Universal has launched an over-the-top video streaming service that rewards users for watching content.
Dubbed “WatchBack,” the marketing app targets mobile phone users with free access to new-release TV shows and related social media topics.
To stream content, users must register and generate a profile on the app. After watching entire episodes of NBC-related (i.e. NBC, Fandango, Bravo, E!, Access Hollywood, and CNBC, among others) content, users are automatically entered in a sweepstakes to win $100.
“The long-term goal of WatchBack is to make it just a little easier for consumers to try out new programs for the first time and create fans for us and our partners,” Andrew Hanna, VP of insights and strategy at NBC Universal The Hollywood Reporter.
The app mirrors Verizon’s short-lived go90 streaming app that attempted to meld younger mobile consumers with target original content. Go90 lasted less than three years, generated about $1 billion in losses for Verizon, and left a stain on former chairman/CEO Lowell McAdam’s legacy.
Formula 1 Launching OTT Video Racing Service
As expected, Formula 1 is set to launch a proprietary over-the-top video service prior to the start of 2018 FIA Formula 1 World Championship season March 25 at the Melbourne Grand Prix in Australia. Dubbed “F1 TV,” the $8-$12 monthly…
Disney Readying ESPN OTT Video Service for Spring Launch
The Walt Disney Co. this spring is launching a standalone ESPN over-the-top video service, a $4.99 monthly platform powered by the media giant’s recent $3.75 billion BAMTech acquisition. Disney will also launch its first domestic OTT video in late 2019.…
Verizon Melding Go90 Streaming Video Service Into Oath Platform
Verizon’s struggling mobile streaming video service, Go90, is being folded into the telecom’s Oath platform, which includes AOL, HuffPost, Engadget, TechCrunch, Tumblr and Yahoo, Tim Armstrong, CEO of Oath, told a technology group. Speaking Feb. 13 at Recode’s Code Media…
NBC Universal Cutting TV Commercials 20%
In an era of ad-free subscription streaming video, NBC Universal Feb. 28 announced it would air 20% fewer commercials during original primetime programing – decreasing overall ad-time by 10% this fall. The company is launching/marketing a new 60 second contextually-programmed “prime…