NBCUniversal Inks Nordics Streaming, Pay-TV Distribution

NBCUniversal International has signed a distribution deal with Nordic Entertainment Group (NENT Group) for a wide range of kids and family content. The deal covers NENT Group’s Viaplay streaming service and pay-TV channels.

Viaplay viewers will be the first in the Nordic region to stream DreamWorks Animation series, “Where’s Waldo?,” “Cleopatra in Space,” “Dragons: Defenders of Berk,” in addition to NBC Universal animated series “Curious George,” among others.

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The deal includes DreamWorks Animation movie franchises “Shrek,” “Trolls,” “Kung Fu Panda” and “Boss Baby”; Illumination library titles Sing and Despicable Me, in addition to more than 30 ‘Barbie’ films.

In March, NENT Group and NBCUniversal extended their long-term exclusive content partnership, allowing new films from NBCUniversal to reach viewers in Sweden, Norway, Denmark and Finland on Viaplay and Viasat.

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“High-quality kids content is a cornerstone of Viaplay’s unique offering, and this latest agreement with NBC Universal means that our younger viewers can experience even more fantastic entertainment featuring their favorite characters,” Filippa Wallestam, NENT Group chief content officer, said in a statement. “We look forward to bringing the best of Hollywood to audiences of all ages across the Nordic region for years to come.”

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