January 15, 2020
Comcast subsidiary NBC Universal is set to unveil on Jan. 16 further details about its branded Peacock subscription streaming video service in a special investor event at 30 Rockefeller Plaza in New York City.
Longtime Comcast executive Matthew Strauss and other senior executives are expected to shed additional light on the service the media company heretofore has been tight-lipped about. Indeed, the price points for Peacock (reported to be $9.99 and $4.99 for an ad-supported option) remain officially unknown.
The SVOD service is a big step for Comcast, which heretofore has eschewed streaming video for traditional pay-TV and on-demand programming. The cable giant in 2016 embraced Netflix and YouTube in efforts to keep Xfinity subscribers in the fold. In 2018, it added Netflix to Xfinity cable bundles.
With Apple and Disney launching competing services last year, and WarnerMedia bowing HBO Max in May, the SVOD market has quickly expanded beyond Netflix, Amazon Prime Video and Hulu, including jumpstarting an ad-supported VOD market.
Comcast has hinted at offering Peacock for free to Xfinity subs, but no official word whether that will indeed be an option.